Marketing Promotions, Inc.
The Agent Assistants®
Service Professionals In Print And Distribution
"We Specialize In What You Need"
 
High Performance Delivered!
Marketing Promotions, Inc. will collaborate with you to investigate, uncover, and evaluate print & supplies needs. Marketing Promotions, Inc. will understand your issues and demonstrate our capability to fulfill your needs. Marketing Promotions, Inc. will earn your commitment to implement our service of providing procurement solutions for your company.

Our product is "People Time Savings" (trademark)
Sourcing product, taking multiple vendor calls and processing and paying multiple vendors are services that save people time and increase your internal productivity, which equates to capital savings.
 
Procurement Outsourcing Solution
Question: Can outsourcing improve your company's ability to innovate?
Answer: Yes, Procurement Outsourcing Set to Double, Study Finds.

Outsourcing is no longer just a way to cut costs but an important method of generating revenue, according to a study that Accenture released recently. The survey of procurement directors in U.S. and European companies found that nearly half of the respondents expect to outsource their procurement, up from the 22% that currently do so. Among U.S. companies, 58% plan to outsource procurement functions in the next three years. Areas most likely farmed out include application hosting, requisitioning to pay, and direct materials procurement. Companies can partner with customers, suppliers and specialist providers to bolster their own execution capabilities. But perhaps most intriguing of all is how outsourcing of business processes to specialist providers can free up resources for innovation.

What is a brand?
Not everyone has one. Not everyone even knows what one is. Put simply, a brand is the overall experience of your core customers, suppliers, supporters, and employees. A brand is not a logo, a catch phrase, or a tagline. These are simply representations of a brand and a means to communicate it. A successful brand evokes a certain emotion in the mind of its' customers. These emotions are not diminished over the short term. They last. These emotions allow customers to understand what the brand is, how it relates to them, and how it differs from those established by its competitors. A brand is what your company is all about.

Branding applies to B2B as much as consumer products. It is vital to have an established brand, otherwise the firm will be tossed out the door when a more appealing option opens up. The company they keep and the relationships they build are the delivery of the brand promise.

 
Branding is essential for any entity that would like to build a relationship with people. True, B2Bs have a more evolved relationship with their customers versus consumer brands. This does not however mean that they don't have competition. Or that they aren't susceptible to their client's/potential client's perceptions. There is a definite need for them to have a clear positioning and also undertake a focussed branding effort.

 
Relationships are important in B2B and that could be branded just as well.

 
Relationship building is an integral part of B2B marketing, but on the very basis of it you cannot crack the deals, you need something more, and this more comes in the form of: What kind of image does your product or your organization have in the market? To create this image many organizations undertake concentrated efforts at the various stages of the business cycle. Therefore, rules apply and benefits can be derived. Bottomline is you need people who know their business and could understand this concept and make the right efforts in implementing it.

 
What sets us apart? Apparently, according to the clients (yes we've asked them), once they've stripped away product quality, price and front line customer service, it's the consistency of the experience from CEO to receptionist that really delights. How do we do it? Training and development based on good old brand principles for an experience that's lived and breathed by one and all.

Genuine interest is what the individual wants. Two points: Relationship building is part of brand development; it is part of the entire experience the buyer has with the supplier in B2B. So, you're building a brand even if it isn't intentional. Secondly, all people are potential customers, buyers of something, so it doesn't make a difference if your buyer is from a B2B or retail environment. Branding is necessary, regardless of the type of customer.

Establishing a Brand
Already mentioned above, a brand is not established in the short term. Establishing a brand is also not done through a one-time sale or promotion. A brand?s true strength lies in the creation of loyal long-term customer relationships; since your customers are emotionally attracted to your brand, they will refer and recommend it at every available opportunity. Never underestimate the power of word of mouth. Many of the world?s most successful companies were rooted in this concept.

A good first step towards establishing your brand is to identify your company?s core beliefs and to begin to communicate that to your target customer base. How do you want your customers to view your company? What is it that will set you apart from your competition? Do you offer the widest variety? Do you have a product or service that no one else can offer? Is your quality second to none? Is simplicity something you can leverage? Is turn-around time the reason your customers come running to you? Identifying your strengths in relation to the market around you is critical. Understand who you are, as well as who you aren?t. For your brand to be preferred among many, it needs to show clear, tangible benefits to all your customers.

When thinking about your brand, think consistency and clarity. All points of contact should communicate your points of distinction. For example, The Marketing Promotions, Inc. BRAND consists of: "Complete Product Manufacturing Capabilities for Service Professionals in Print and Distribution"and "People Time Savings". Supporting material includes the Marketing Promotions,Inc. Brochure, Catalogs including the ASI Media File, A1A Gifts Catalog, Office Supplies Catalog, Office Furniture Catalogs, Janitor Supplies Catalog, Apparel Catalogs, and expert Service Professionals to produce Target Market Mailing Services, List Cleansing, Stock and Custom  Product Lines, Signage, all types of Corporate Identity Marketing Material, Business Forms and Stationary, Packaging, Labels, Commercial Print, Magazines, Books, Binders, Catalogs, & Gifts, ... and your points of distinction includes even the way you answer the phone.  Lack of consistency and clarity in your communications leaves your customers questioning your identity. Leave no room for question. Allow your customers to consistently live and breathe your brand.
     
Benefits
The creation of a strong brand yields benefits too numerous to fully summarize. Some of these include:

1. Loyal lifetime customers
2. Lower customer churn
3. Increased awareness that contributes to market share
4. Employee attraction and retention
5. Greater overall return on investment

Summary
Strong brands are not made overnight. Realize your potential by understanding and executing a sound brand philosophy of your own. Educate your customers on the importance of their brand. Help them plan for it, reinforce it, and live it.

From Business Solutions
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